TY  - BOOK
AU  - Bhatia, Tej K. 
TI  - Advertising & marketing in rural India: language, culture, and communication 
SN  - 0230633897
U1  - 659.10954 
PY  - 2007///
CY  - New Delhi 
PB  - Macmillan India
KW  - Advertising
KW  - India
KW  - Language
KW  - Target marketing
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -