Advertising & marketing in rural India:
Bhatia, Tej K.
Advertising & marketing in rural India: language, culture, and communication / by Tej K. Bhatia - 2nd ed - New Delhi Macmillan India 2007 - xxvii, 327p.: col. photos 25 cm(Hb)
Includes bibliographical references and index.
0230633897 465.00 9780230633896 465.00
DBAD / PUB
ENG-92103
Advertising--India
Advertising--Language
Target marketing--India
Communication in marketing--India
659.10954
Advertising & marketing in rural India: language, culture, and communication / by Tej K. Bhatia - 2nd ed - New Delhi Macmillan India 2007 - xxvii, 327p.: col. photos 25 cm(Hb)
Includes bibliographical references and index.
0230633897 465.00 9780230633896 465.00
DBAD / PUB
ENG-92103
Advertising--India
Advertising--Language
Target marketing--India
Communication in marketing--India
659.10954