Advertising & marketing in rural India: language, culture, and communication / by Tej K. Bhatia
By: Bhatia, Tej K.
Material type:
BookPublisher: New Delhi Macmillan India 2007Edition: 2nd ed.Description: xxvii, 327p.: 25 cm(Hb) col. photos.ISBN: 0230633897; 9780230633896.Subject(s): Advertising -- India | Advertising -- Language | Target marketing -- India | Communication in marketing -- IndiaDDC classification: 659.10954
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
English Books
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BBB Demo Library | Non-fiction | 659.10954 BHA (Browse shelf) | 1 | Not For Loan | EN-75636 |
Includes bibliographical references and index.
Comment by library admin2
Good book to read for marketing