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Advertising & marketing in rural India: language, culture, and communication / by Tej K. Bhatia

By: Bhatia, Tej K.
Material type: materialTypeLabelBookPublisher: New Delhi Macmillan India 2007Edition: 2nd ed.Description: xxvii, 327p.: 25 cm(Hb) col. photos.ISBN: 0230633897; 9780230633896.Subject(s): Advertising -- India | Advertising -- Language | Target marketing -- India | Communication in marketing -- IndiaDDC classification: 659.10954
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Non-fiction 659.10954 BHA (Browse shelf) 1 Available E004010024B86308

Includes bibliographical references and index.

Comment by library admin2

Good book to read for marketing

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